Are Music Labels and other publishers and middle men needed anymore?

Are music labels needed anymore?  I don’t need one. I’m not a musician   I did play trumpet in middle and school, but I hid in the second and third trumpet section for seven years.  I know, you’re impressed.  I also sing in my churches’ choir, but you may not want me to sing in yours.

But Alex Day is a good singer.  In fact he’s so good he recently beat Justin Timberlake in UK when he released his new album.  Now Timberlake is in movies, on the Jimmie Fallon show regularly, and he sells out concerts.  Yet Alex Day beat him.

Youtube beats bring sexy back...

Youtube beats bring sexy back…

Thanks to James Altucher for pointing this out.

I’m 39, so I had to ask “Who is Alex Day?”

Apparently he has big following on Youtube.  He makes regular videos interacting with fans, and he makes music.

But he is not on any major label.  If he can beat Justin Timberlake with no music label behind him then that begs the questions.  What is the purpose of a music label anymore?

Listen to Alex himself ponder the same question.

This is now being played out in the publishing world. Some will disagree, but things are changing quickly. Joe Konrath is now fully self published through Amazon and makes tons more money than when we was a traditionally published writer.

Hugh Howey is currently criss-crossing the country promoting his book Wool. Yes, that book is being done through a traditional publisher Simon and Schuster, but Howey kept the digital rights to his books (smart) and only gave the print rights to the publisher, and the rights were bought by 20th Century Fox and Ridley Scott to turn it into a movie. All of this occurred only after he choose himself and self-published.

Now is the time to stop waiting on New York to ordain you a writer.  Or waiting on LA to give you a music contract or a movie contract.  Get up everyday and choose yourself.

Currently Createspace is the place to go and publish your book on Amazon and other places.  But you can also publish your music or movie into the Amazon world.  Think about that for just a minute.  With a group of friends, a video camera, and some basic software you can go out, make a movie and then have shown on Amazon Instant Video in MILLIONS of homes and get paid every time someone watches it.  The world isn’t going to change for artists.  IT HAS ALREADY CHANGED.

As I was writing this I listened to a few of Alex’s songs on Youtube.  I am now a fan.  That’s how that works.  Tower records didn’t tell me to listen to Alex, nor was he played on the car radio.  He was recommended by blogger, I listened, and am now a fan.  That is the 21st century.

Stop waiting for someone to Choose You.  Now you get up everyday and Choose Yourself.

Do that long enough and then everyone else will Choose You.

Here is an Alex Day song that already had over a million views but was new to me.

3 thoughts on “Are Music Labels and other publishers and middle men needed anymore?

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